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Business/Financial

Bell Drops ‘Helicopter’ From Name In Rebranding Effort

By Matthew Beinart

Thursday, February 22nd, 2018

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Bell Drops ‘Helicopter’ From Name In Rebranding Effort

Bell's new logo

Bell Helicopter is rolling out a new rebrand campaign, dropping the “helicopter” from its name as it looks to broaden its flight innovation opportunities.The aircraft manufacturer Bell will continue the roll-out over the next year, which includes a new logo and a mission statement to broaden its business portfolio.“Bell has always been about more than just helicopters. Our team has spent the past 80 years pushing the boundaries of flight, and now we will accurately reflect that quest,” Mitch Snyder,…

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