The decision by the former European Aeronautic Defence and Space Co. (EADS) to rebrand itself in favor of its marquis aircraft brand, Airbus, will make it easier for the company to market itself to the United States government, the head of Airbus Group in North America said recently. Under EADS it was “difficult” to represent the company on Capitol Hill and it was “almost a threatening name,” Allan McArtor, CEO of Airbus Group, Inc., which is the name for Airbus Group’s U.S.…
New Airbus U.S. Chief Says Brand Change Will Improve Reception In Government
Defense Daily Staff
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