CrowdStrike announced Tuesday it is launching an operation in Latin America to expand regional sales, marketing, and partner and business development support.

This expansion includes a new office in Mexico City that the company said will accelerate its go-to-market strategy in the region and expand opportunities for new business development and partnerships.

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CrowdStrike highlighted as part of these moves it appointed Carlos Gonzalez as managing director for Latin America. Previously Gonzalez served in several leadership positions in McAfee’s Mexico and Latin America sales organizations.

“Having brick-and-mortar presence in the region will allow us to capitalize on a massive market opportunity. Our technology enables public and private sector enterprises to replace their legacy antivirus with modern, cloud-based, and effective endpoint protection that can defend against both malware and malware-free attacks,” George Kurtz, CrowdStrike co-founder and CEO, said in a statement.