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Seeking Boost In International Identity, EADS Changing Name To Airbus

Gally Articola
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Taking advantage of the strong global brand name recognition of its commercial aircraft division, the European Aeronautic Defence & Space Co. (EADS) said on July 31 that it is renaming itself Airbus Group. EADS currently has five key brand names. Those include Airbus and Eurocopter, which an analysis showed have strong public awareness, and Astrium, Cassidian and EADS, which do not. Airbus currently accounts for about two-thirds of the company’s overall sales. The European-based company said that “Airbus’ brand value has…

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