Sign In
Search
Business/Financial

New Airbus U.S. Chief Says Brand Change Will Improve Reception In Government

Cal Biesecker By
SHARE:
New Airbus U.S. Chief Says Brand Change Will Improve Reception In Government
Allan McArtor, CEO of Airbus Group, Inc. Photo: Airbus Group

The decision by the former European Aeronautic Defence and Space Co. (EADS) to rebrand itself in favor of its marquis aircraft brand, Airbus, will make it easier for the company to market itself to the United States government, the head of Airbus Group in North America said on Friday. Under EADS it was “difficult” to represent the company on Capitol Hill and it was “almost a threatening name,” Allan McArtor, CEO of Airbus Group, Inc., which is the name for…

Subscriber-only content. Please log in below.

Not a subscriber or registered user yet?

Please contact us at clientservices@accessintel.com or call us at 888-707-5814 (Monday – Thursday 9:00 a.m. – 5:30 p.m. and Friday 9:00 a.m. – 3:00 p.m. ET.), to start a free trial, get pricing information, order a reprint, or post an article link on your website.

Recommended

Defense Watch

Defense Watch: Black Arrow and Blackbeard, Jordan KuMRFS, Epirus and DFT

Defense Watch

Defense Watch: Parts Framework, Canadian CCA, PWSA Ideas, Startup Raises

Business/Financial

L3Harris Names New CFO, Freeing Bedingfield To Run Missile Solution Business

Business/Financial

Venture Firm Focused On Dual Use Maritime Companies Gets $150 Million DoD Loan Backing

Trending

X-Bow To Acquire Evolution Space, Enhancing Hypersonics And Energetics Capabilities
Army Wants Long-Range PrSM Inc. 4 On Accelerated Timeline, Plans Fly Off In Late FY ‘28
BAE Systems Completes Preliminary Design Review For Epoch 2 Constellation
Drone Dominance Program Selects 11 Finalists For Potential Orders After First Gauntlet
Trump Says Defense CEOs Agree To Rapidly Quadruple Production Of ‘Exquisite Class’ Weapons

Congress Updates

Congress

Dem Lawmakers Want To Codify Trump’s Push For More Defense Contractor Accountability

A group of four Congressional Democrats want to codify President Donald Trump’s push to hold defense firms accountable for prioritizing production investments over paying out stock buybacks, and are seeking […]

Unmanned Systems

In Response To Flag Concerns, DoD Looks To Reduce Drone Prices, As Order for 30,000 Looms

The Pentagon is bargain shopping for Group 1 drones, as other countries, including Ukraine and China, have taken advantage of consumer electronics-level prices to bolster their stables. “In last spring’s […]

Pentagon

Amid Questions On Weapons Stockpiles, Caine Says U.S. Has ‘Sufficient’ Munitions For Iran Operation

Pentagon leaders on Wednesday sought to quell concerns over the rate at which the U.S. is employing critical munitions in its military strike campaign against Iran, with lawmakers also pressing […]

Congress

SASC Leaders Criticize Trump’s Defense Strategy, Press Colby On Policy Shifts

Senate Armed Services Committee (SASC) leadership on Tuesday criticized the Trump administration’s new National Defense Strategy (NDS) and pressed the Pentagon’s top policy official to explain the document’s priorities. SASC […]

The Force Multipliers

Force Multipliers

Arne Brinck – Dark Wolf Solutions

Force Multipliers

Jags Kandasamy – Latent AI

Force Multipliers

Force Multipliers – Krista McKendree

Force Multipliers

Force Multipliers – Fred Taylor

Job Feed

Post a Job // Post a Resume