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As budgets and major program resources become more restricted, aerospace and defense companies are looking to foreign military sales or direct commercial sales as part of their strategic business plan, and insight into the sales environment is vital, according to one company official. International sales efforts need predictability and transparency, said James Lovelace, corporate vice president International Programs at L-3 Communications [LLL] and a retired Army lieutenant general. “Those [items] should be how we measure the effectiveness of anything we…
