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GenCorp Launches Competitiveness Initiative, Announces Name Change

GenCorp Launches Competitiveness Initiative, Announces Name Change
Guided Multiple Launch Rocket Systems (GMLRS) Unitary Rocket Launch. Aerojet Rocketdyne produces the solid propellant rocket motor for the system. Photo: Lockheed Martin.

GenCorp Inc. [GY] on Monday said its Aerojet Rocketdyne business has launched a competitive improvement program aimed at cutting costs and boosting operational efficiencies, which it expects will result in annual cost savings of about $145 million by 2019.In a rebranding move, the company also said it is changing its name to Aerojet Rocketdyne Holdings, Inc., and will adopt the stock ticker symbol “AJRD” with the NYSE, a change it expects will occur in late April.Aerojet Rocketdyne is GenCorp’s largest…

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