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New ULA CEO Bruno’s Silicon Valley Approach Could Save Company, Consultant Says

Pat Host
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New ULA CEO Bruno’s Silicon Valley Approach Could Save Company, Consultant Says
The Air Force's GPS IIF-7 satellite launches on an Atlas V launch vehicle Aug. 1 from Cape Canaveral Air Force Station, Fla. Photo: ULA.

A space launch consultant believes new United Launch Alliance (ULA) CEO Tory Bruno’s Silicon Valley experience and entrepreneurial approach could save the company as it leaves an era of a monopoly advantage and enters an era of competition. Charles Miller, president of launch consulting company NextGen Space LLC, told Defense Daily Friday he believes ULA has everything it needs to be a very innovative company. Miller said ULA has brilliant technical people, world-leading technology and launch experience. Miller also spent…

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