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Textron Systems Rebrands Most Businesses Under Master Brand

Cal Biesecker By
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Textron Systems Rebrands Most Businesses Under Master Brand
Textron Systems’ Shadow UAS. Photo: Textron

Doing away with the legacy names of most of its operating businesses including AAI and Overwatch, these businesses have adopted the Textron Systems master brand and new functional identifiers, the head of Textron Systems said on Wednesday. The rebranding took effect on May 2 and reflect “the fact that we are really tightly interwoven and working together, sharing talent, sharing channels, sharing customers, sharing capability,” Ellen Lord, president and CEO of Textron Systems, said at a media briefing in one…

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