Bell Drops ‘Helicopter’ From Name In Rebranding Effort

Bell Helicopter is rolling out a new rebrand campaign, dropping the “helicopter” from its name as it looks to broaden its flight innovation opportunities.

The aircraft manufacturer Bell will continue the roll-out over the next year, which includes a new logo and a mission statement to broaden its business portfolio.

“Bell has always been about more than just helicopters. Our team has spent the past 80 years pushing the boundaries of flight, and now we will accurately reflect that quest,” Mitch Snyder, the company’s CEO, said in a statement. “The look captures our innovative spirit without detracting from our core mission of providing safe and unsurpassed experiences to our customers.”

The company’s new roll out coincides with its successful flight test of its V-280 Valor tiltrotor prototype, which is its first offering Army’s Joint Multirole technology demonstration.

This is Bell’s first rebrand since being purchased by Textron [TXT] in 1960.

“This rebrand is not just about a new logo. We chose to do this because we see ourselves at the forefront of technology. We believe this refresh embodies the idea that we can make the vertical dimension more accessible,” Snyder said.

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