Boeing [BA] on Wednesday said its HorizonX venture unit has joined a group of other investors to provide capital to C360 Technologies, a company focused on video and augmented, virtual reality that Boeing believes would have applications in its commercial and defense products.
Boeing said that C360’s video technology has potential aerospace applications in the areas of autonomous systems and other platforms.
The investment firm BlueTree Capital leads a group that includes HorizonX, MI-12 Ventures and Pasadena Angels in a $3.5 million infusion in Pittsburgh-based C360.
“OurC360 investment is a powerful example of how HorizonX can access rapid advances in innovation outside aerospace and bring them to our Boeing customers,” Steve Nordlund, HorizonX vice president, said in a statement. He added that “linking C360’s innovators with our Boeing teams allows us to accelerate new solutions, while providing new market access for C360.”
C360 is focused on linear and over-the-top broadcast video solutions. The technology has been used in sports broadcasts by major networks and leagues.
The investment is the fourth by HorizonX in a technology firm since Boeing stood the unit up earlier this year. The venture arm has also invested in augmented software reality firm Upskill, hybrid-electric aircraft developer Zunum Aero, and the artificial intelligence firm Spark Cognition.