Young & Rubicam LLC, doing business as VMLY&R, New York, New York, is being awarded $95,000,000 for modification P00006, increasing the ceiling available to previously awarded, indefinite-delivery /indefinite-quantity, firm-fixed priced contract N00189-21-D-Z024. This modification will provide for marketing and advertising services in support of the Commander, Navy Recruiting Command. This modification will bring the estimated cumulative value of the total contract value from the original $455,182,742 to $550,182,742. The contract includes a one-year base ordering period that began in May 2021 with four one-year ordering period options. The contract is in its first-year option ordering period and is expected to be completed by May 2023; if all options are exercised, the ordering period will be completed by May 2026. Work will be performed in Memphis, Tennessee (59%); and New York, New York (41%). No new funding will be obligated at time of award. Operations and maintenance (Navy) funds will fund individual orders with appropriate fiscal year appropriations at the time of their issuance. Funds will not expire at the end of the current fiscal year. This contract modification action is being executed on a non-competitive basis pursuant to Federal Acquisition Regulation 52.212-4. Naval Supply Systems Command Fleet Logistics Center Norfolk, Contracting Department Philadelphia Office, Philadelphia, Pennsylvania, is the contracting activity.
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