MullenLowe U.S. Inc., Boston, Massachusetts, is awarded a $19,641,340 firm-fixed-price modification (P00006) to previously awarded, firm-fixed-price, indefinite-delivery/indefinite-quantity contract H98210-19-D-0001 with reimbursable elements for the Office of People Analytics marketing and advertising services. The modification increases the total contract ceiling to $216,343,743 from $196,702,403 in order to execute additional quantity requirements for digital media including streaming video/radio and social media placements in support of the Department of Defense and the All-Volunteer Force. This contract includes a five-year base period and one 12-month option period. Work will be performed at the contractor’s facility with an expected completion date of Feb. 14, 2024. This contract was competitively procured with proposals solicited via the government-wide point of entry and three offers received. No funds are being obligated at the time of award. Defense Human Resources Activity Acquisition Management Division, Alexandria, Virginia, is the contracting activity.
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