Specialized vehicle manufacturer Polaris announced Feb. 13 a name change for its defense business to Polaris Government & Defense in a rebranding effort to better reflect the customer base it serves.

The company, which builds a family of utility and ultralight tactical and armored vehicle, serves both defense customers like United States and allied military forces, as well as government organizations including federal, state and local agencies, and non-profits, the company says.

“We are proud to serve this devoted and mission-focused group of customers who make a difference, whether it’s serving their country, their state, their counties or cities,” said John Olson, vice president and general manager of Polaris Government and Defense. “This name change highlights our enduring dedication to providing the most capable, reliable, affordable, adaptable, and accessible light mobility vehicles in the world through easy procurement and full life-cycle service and support to government and defense customers everywhere.”

Polaris Ultralight Military Vehicles
Polaris Ultralight Military Vehicles

Polaris Government & Defense offers a range of ultralight military vehicles, commercial utility vehicles, and advanced capabilities from Polaris and through several other mechanisms, including the General Services Administration (GSA), Defense Logistics Agency (DLA) and National Joint Powers Alliance (NJPA). An established network supports Polaris’ government and defense customers worldwide with vehicle training, service and maintenance. All Polaris vehicles use commercial off-the-shelf components for “agile and responsive support, intuitive operations and easier maintenance worldwide,” the company said.

Polaris Government & Defense is a mission-focused, customer-centric division of Polaris Industries that develops and delivers vehicles, mobility solutions, capabilities, and technologies to meet the demanding needs of customers worldwide. This includes more than 25 allied militaries and every service in the U.S. Department of Defense, as well as the Department of State, Department of Homeland Security, Federal Emergency Management Agency, Department of Energy, Department of the Interior, Bureau of Land Management, Department of Agriculture, U.S. Forest Service, U.S. Fish & Wildlife Service, Department of Veteran’s Affairs, and the National Park Service.

Polaris vehicles help customers across the government execute their missions including Immigration and Customs Enforcement, Customs and Border Protection, the Federal Bureau of Investigation, law enforcement, firefighters, government prime contractors and research institutions in support of U.S. government agencies such as the Department of Defense, National Science Foundation, U.S. Antarctic Program, and other individuals across the spectrum of federal, state, and local government.

“We are a unique vehicle supplier in that we harness our 60-plus year legacy of off-road leadership, rich heritage of innovation, and vast commercial enterprise resources, along with a team of dedicated government, defense, and technology experts and operators to deliver the products our customers need to get their missions done,” Olson said. “This winning combination of Polaris performance, procurement simplicity, premium service, training, support, and sustainment results in a best-value for government and defense customers.”