How is the Department of Defense using social media?

Find out on October 4, 2010
11:00 AM - 12:30 PM ET

The Defense Department’s use of social media reached an important milestone this year when it formally released its policy for the increasingly-popular internet tools. The new policy enables Defense Department personnel to access these tools from non-classified government computers as long it does not compromise operational security. In recent years, the use of social media by the military had grown exponentially, but policies were not being applied consistently by the services. Now, governed by an official DoD policy, social media has become organic to how the military communicates. Its uses are varied. Recruiters use social media to reach a new generation of recruits, deployed personnel to stay in touch with family members, and commanders to send messages to their troops.

Despite all the excitement about the potential of social media, important issues remain.

Top Defense Department officials have acknowledged that social media can be a double-edge sword, providing benefits but also exposing a cyber security risk. Operational security, which had been the largest stumbling block to initiating a policy in the first place, continues to be a challenge.
Another issue is metrics. How can the potential of social media efforts be measured? What initiatives are they most appropriate for?
What are some early lessons learned from social media efforts? What does the future hold? Is the Defense Department likely to commit even more resources to social media efforts?

Hear from:

	Maj. Juanita Chang Director, Online and Social Media Division of the Office of the Chief of Public Affairs U.S. Army
	Cmdr. Scott McIlnay Director of Emerging Media Integration Department of the Navy’s Office of Information (CHINFO) U.S. Navy
	Gregg Your Chief of Command Information/Public Access Web Content Manager U.S. Joint Forces Command
	Webinar Moderator John Bell Managing Director/360° Digital Influence Ogilvy Public Relations

You will take away from this 90 minute webinar knowledgeable insight and analysis of what the near term future holds for DoD's social media efforts.

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