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 Major Juanita Chang Director, Online and Social Media Division of the Office of the Chief of Public Affairs, U.S. Army Pentagon, Washington D.C. Juanita Chang manages the U.S. Army’s official public-facing website www.army.mil as well as the Army’s social media accounts. Army.mil, the largest website within the Department of Defense, averages four million page views per month. Additionally, she manages the Army’s social media platforms to include the Army’s official Facebook page with nearly 400,000 fans, and adding over 1,000 per day. Other social media platforms include the Army’s Twitter, YouTube, and FLIKR sites as well as the Army Live blog. Juanita has been an active duty Army officer since 1996 and has been an Army public affairs officer since 2003. During her deployments to Afghanistan and Iraq, Juanita produced and executed strategic communications plans to communicate the Army’s story to international and local media. She was the chief of media relations for U.S. Army Hawaii in 2006. In 2009-2010, she participated in an Army work-study program with Fleishman-Hillard international public relations agency in Washington D.C. where she became passionate about applying social media to all strategic communications plans and is now applying those lessons learned in her position inside the Pentagon. The United States Army. The Army’s mission is to fight and win our Nation’s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders. We do this by : executing Title 10 and Title 32 United States Code directives, to include organizing, equipping, and training forces for the conduct of prompt and sustained combat operations on land; and accomplishing missions assigned by the President, Secretary of Defense, and combat ant commanders, and transforming for the future. Army Public Affairs fulfills the Army’s obligation to keep the American people and the Army informed, and helps to establish the conditions that lead to confidence in America’s Army and its readiness to conduct operations in peacetime, conflict and war. Return to Event Details |
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